I got very carried away again for this quick brief and decided to do a full mock up with the vision of what was made in the scamps.

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The challenge for this brief was to introduce today's youth audience to MTV while retaining it's heritage and purpose. Talking to a new audience about a brand that they don't know yet. 

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The target audience was 18-24 year olds, so my approach was to appeal to what most 18-24 year olds have in common - stealing clothes out of mum and dad's wardrobe and finding their old technology kinda cool.