Acaerr is my own clothing brand that I have been running over the last 3 years. 

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This clothing brand has given me the opportunity to learn so much and broaden my skillset far beyond art direction and copywriting. 

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I've learnt so much about branding and the importance of brand identity when advertising a brand to build a strong and loyal customer base. The space is flooded with many brands who have no direction and no identity and this often translates to their sales and engagement - having thousands of followers and getting 20 likes on a post ...

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I've made many mistakes too, and learnt a lot of hard (and expensive) lessons through running this brand but mistakes are so so important in moving forward and getting better at what you do - providing you learn from them :p

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I've also just recently had a write up in Australian Fashion Journal Magazine about the Pop Up store that was on the 22nd and 23rd on Chapel St.

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Although at the moment I'm a one man team and I look after all aspects of the business, in future when the brand continues to grow, I will be looking at hiring the right people to continue to grow and scale the business into what I know it can be.

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WWW.ACAERR.COM

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