I got very carried away for this quick brief and decided to do a full mock up with the vision of what was made in the scamps.

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The challenge was to sell a youth brand to an over 70's audience without changing the product or resorting to stereotypically senior benefits.

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The tagline I created "some things are timeless", addresses this challenge and for Dr Martens in particular - being a heritage brand, I felt this tagline perfectly encapsulated their brand while also addressing the brief and it's challenge.

 

The campaign would revolve around different older people who wear Dr Martens shoes and highlight their name, age and where they live in the world, showcasing and promoting the fact that older people wear and interact with the brand.