This creative brief resulted in the birth of "I am not hungover". A product created for the anti hangover pill industry, that poked fun at its audience through creative, copy focused advertisements. The copy is purposefully relatable, and purposefully ranging in different scenarios to target every demographic - in a meaningful and funny way.

Though the campaign focused on these copy intense metrolite posters and billboards, the campaign also included an uber eats promotion in which on saturday and sunday mornings, orders would include complimentary anti hangover pills for everyone making their breakfast orders after waking up from a big night out, as well as a series of social media ads and content ideas revolving around an intern named tom who doesn't take his job very seriously.

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I also took the time to design a range of products that varied depending on how hungover you are. "The headache" being the first product ranging all the way to "The exorcist" - all with their own unique description on the back.